SPF stores are situated in cities with a population of at least 80,000, in prime high street locations or shopping malls. A minimun net sales area of 80 sq. m is required for woman only stores; 150 sq. m in the case of men only stores and 220 sq. m for mixed stores. In addition, the storage space must be equivalent to at least 15% of the sales space.
The start up fee will vary in accordance with the market potential. Investment costs for the stores stand at appoximately 650€/sq. m (exclusive of the local works costs). However, this figure will vary from country to country. 3% of the franchise’s sales turnover must be invested in local advertising actions.